Humanizing Concept Testing with Lisa™

Traditional concept testing follows a fixed approach: present an idea, gather ratings, and analyze the results. While this provides valuable data points, it often misses the deeper insights that drive breakthrough innovation.Lisa™ transforms concept testing from a validation exercise into a co-creation experience. Instead of asking "Do you like this?" and moving on, Lisa engages in dynamic conversations that adapt concepts in real-time based on consumer feedback.

‍Beyond Traditional Testing:

• Interactive concept evolution - Ideas improve through consumer dialogue, not just evaluation
• Rich storytelling formats - Present concepts as dynamic experiences, not static images
• Smart follow-ups - When Lisa identifies areas where consumers aren't fully convinced or detects gaps in their understanding, she doesn't just move to the next question, she explores what would make the concept more relevant, appealing, or useful
• Real-time adaptation - Concepts evolve into something better through authentic feedback

The Power of Co-Creation:‍

When a consumer expresses hesitation about your product concept, Lisa doesn't just record the response. She investigates what specific features would increase appeal, what concerns need addressing, and what would transform initial uncertainty into genuine enthusiasm

‍The Result:‍

Concepts that don't just test well, but connect deeply with consumer needs, desires, and real-world contexts.

‍Transform your next concept test into a collaborative innovation session.