Humanizing Brand Tracking with Lisa™

Traditional brand tracking reduces rich consumer relationships to rating scales and generic attribute lists. But brands don't live in checkboxes, they live in people's minds, stories, and experiences. Lisa™ revolutionizes brand tracking by transforming periodic measurements into ongoing conversations that capture the authentic voices behind the metrics. When Lisa detects inconsistencies or gaps in consumer responses, she doesn't just record the data, she probes deeper to understand the underlying drivers and barriers that traditional surveys would miss. When consumers express strong brand preference, she explores the emotional and functional drivers that create loyalty.

‍Beyond Traditional Limitations:

• No more survey fatigue - Engaging conversations replace tedious questionnaires
• Real emotional context - Understand the feelings and motivations behind brand perceptions
• Adaptive follow-ups - Uncover friction points and opportunities in real-time
• Validated responses - AI-powered validator ensures authentic human insights

The Result:‍

Rich, story-driven insights that reveal what consumers truly value and connect with. From awareness to advocacy, understand not just what's happening with your brand, but why it matters to the people who choose you.

‍Ready to hear the real stories behind your brand metrics?